The Ad That Changed My Life
I have a confession.
When I started out copywriting, I hated it.
Do you want to know why?
The concept of copywriting was so confusing to me, and I was pissed off I didn’t get it. I mean, I “get it” most of the time…
But copywriting? (Erm..you mean copyrighting? Yeah, no.)
Anyway, unsure about how “words can sell”, my brother recommended a course to me that I’m sure you’ve heard of…
AWAI’s Accelerated Program For Six-Figure Copywriting.
This course was responsible for helping me discover my first direct response piece – to this day, I must have copied it more than 50 times…
It’s Martin Conroy’s The Wall Street Journal ad.
It may seem silly, but it was the first time I was aware of being persuaded by nothing but a few words (it’s less than 2 pages).
Suddenly, everything started to click.
You see, words have a powerful effect on you and your business. Much more than you think…
Chose the wrong words and you’ll convey the wrong message to your audience…
Choose the right words and you’ll get the exact response and reaction what you want.
It’s no wonder some businesses pay so much for great writers…
Anyway, I don’t want to go into the details because I just want to share this with you. Maybe it can inspire you the same way it did for me.
‘Til next time,
P.S. Next month, I’ll be posting my breakdown of what I took from it – the big ideas, the key principles, and the ways it can be used in your business.